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HUESPAPER BY THE NEW HUE

Manila, Philippines

THE FAST-PACED TRANSITION OF BROADCASTING THIS NEW NORMAL IN THE Philippines


Photo Courtesy of DJ Cha

With the events that happened last year here in the Philippines, I guess most people have experienced this drastic transition from utilizing traditional broadcast media (which is more accessible) to digital media. Most especially when one of the biggest broadcasting companies was shut down on air which left a massive gap in Filipino media culture [1]. Now on the new norm, the effect of this transition from traditional to digital become more evident that fills the void it has left to the public


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In a podcast episode entitled “The New Broadcasting”, aired May 13, 2020, H and Reg eloquently discussed the effect of fast-paced transition it has brought featuring DJ Cha fo MOR 101.9.




DIFFERENCE BETWEEN PAST AND CURRENT SITUATION


Before the easy access to the internet, people are more drawn to traditional media. Remember the times when we used to wait for our fave songs to be played on the radio by our fave DJs? Or wait for the next episode of our fave telenovelas on TV as we got hooked on its cliff-hanger ending? We can all agree that those were the glorious days. But as time went by and the evolution of technology are immensely great, the traditional media had to adapt quickly.


H and DJ Cha mentioned that radio is the best companion of the mass, especially on the road. The charming voice and pleasing personality of every DJ drives the listeners to focus more on their show even their physical appearance remains a mystery. However, with the new normal, most radio shows now go livestreaming through different platforms so the audience can now see their fave DJs.


“Kami [M.O.R.] yung mga nauna when it comes to digital [media] thing talaga. Dahil hindi pa super-duper uso talaga before yung internet at di pa uso yung livestreaming.” DJ proudly shared. So their listeners had easily figured where they can be found online.


Television shows, on the other hand, according to DJ Cha is having a strong competition with the current wave of the internet. With the rise of different platforms like Netflix, Disney+, and more that provide a wide variety of readily available shows, she sees the end of television shows. But she strongly believes that radio, even if it’s greatly affected by the internet as of now, will never die. It’s because radio transistors can operate even without the internet.


PERSONALITY VS. GOOD LOOKS


If there’s something that I liked about this episode, it has to be their take when it comes to a very successful show that lasts.


H candidly said that now the internet has existed and listeners have become viewers as well, good looks is now one of the factors that companies would look for more than just a good personality to carry a talk show. DJ Cha didn’t disagree with this but sees this as a good factor that may attract more people, however, it’s not the best one.


DJ Cha then told a story about a radio station that seemed to focus more on looks rather than personality. She said that it did bring them great ratings but didn’t last long.


“Our audience now, mas matalino na sila ngayon. Hindi nalang sila dun sa masarap sa mata━they listen to those people na may substance, [yung] may makukuha sila.” DJ Cha said which I strongly agree with.



Listen to the full episode of “The New Broadcasting”


Catch all our episodes on Spotify!




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