top of page


Manila, Philippines

The New Hue Community Game 2024: A Gathering to break barriers

San Juan, Philippines - A tradition has started.

The New Hue gathered its community of artists, musicians and creatives at AYSN Sports in San Juan not for a musical gig but for a competitive game of basketball.

Originally scheduled last month at The Courtyard in BGC but was postponed due to the weather, The New Hue Community Game finally tipped off. Artists from different genre come together for the very first time as we pitch our vision of a united creative industry.

Team Black and Team White went head-to-head in a 48 minute full-court pickup game, with Team White getting the W with a 76-71 rally thanks to a fiery 4th quarter from singer-songwriter Adie and Most Valuable Player of the game, Eugene Layug.

The “Paraluman” act waxed hot in the midrange with his team down by as much as 15 points in the final period and Layug added a couple of And-1s to complete the comeback and take it home.

Among the players who showed up are Eco del Rio of Chicosci and bird., R&B singer Cean Jr., DJ Out of Scratch (Geoff Gonzales), Christian Alexander, Music Video Director - Kris Cazin, Pio Ligot and Luis Uy of Alyson, Sam Marquez and Toffer Marquez of One Click Straight, Nhiko Sabiniano of Nameless Kids and The New Hue's founder H to lead the pack for Team Black.

Team White was coached by Kean Cipriano and was composed of singer-songwriter Adie, modern novelty artist Eugene Layug, folk singer Bullet Dumas, young bloods Maki and Rob Deniel, DJ Hoest, Marcus Mababangloob and Miguel Erfe of Alyson and music producer Tim Marquez of One Click Straight.

"It's nice that everyone is collaborating and supporting the vision to create. Glad to see Tarsier Records, OffShore Music, Viva and even independent ones being onboard in the things we want to do for the community." Magsino, founder of The New Hue, mentioned when asked how he feels about how The New Hue stands right now in this creative space.

Like how The New Hue comes up with events, the community game is not far from the rest. It was always a "you-know-what-would-be-nice-to-have-again" moment in one of the pickup games regularly happening for the community. "This basketball game started with a group from OC [Records], but then we also reached out to other labels. Maraming plans for the future, but all of it is about building this community.” Cipriano said.

Before the game started, we get a chance to pick the brain of some artists in attendance and asking them how they see the value of this community for the artists. Layug states that this serve as an avenue for them to breath and recharge to avoid burnouts. Collborations would be expected because of new bonds formed on the court is what Christian Alexander is looking forward to. Adie then thanks The New Hue that artists can be gathered not to work but to just have fun. Eco del Rio of Chicosci and bird. points out that gaps were bridged allowing artists to create new stuff and Tim Marquez wrapped it up by saying "Let's be friends."

The event was hosted by singer-songwriter, Mix Fenix. It started with the singing of the National Anthem performed by R&B singer, Gabby Suzara. DJ Dara Carmina provided the beats for the game to stick to its Rucker park vibe accompanied by collegiate drums and hypeman MC Ice Rosales.

The jersey design was inspired by this year's NBA All-star uniforms styled with pinstripes and the community game logo at the front. Jerseys and warmers were structured to perfection by Tela Athletics.

Just right after the buzzer sounded and the lights went out, everyone was asking the same question, "When is the next one?"

Here are some of the snaps taken during the event:


Creative Collective • Host Mix Fenix • Photos Job Corpuz • Registration Jas Rico • Setup Genesis Cornejo • MC Ice Rosales • DJ Dara Carmina • Commentator Ram Gatan • Floor Director M Ferreras • Threads by Tela Athletics • Coverage by JC Media



bottom of page