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Manila, Philippines

IN THE MUSIC HUERIZON: REKOGNIZE THE NEW ERA OF PINOY HIP-HOP

Another week, another feature as we broaden our music horizon with the best artists in the country. It's time to celebrate music diversity in the Philippines as Def Jam Philippines launches its historic Pinoy Hip-Hop project entitled ‘REKOGNIZE’, which brings together over 120 talented rappers and 14 music producers, which elevates Pinoy Hip-Hop to a world-class level.



Def Jam Philippines held a press conference to formally announce Rekognize project, which will consist of both old and new schools of hip-hop and R&B in a four-EP series that will be released throughout the year. To kick-off the project, last April 16 they released their first EP ‘Nite N’ Day’ featuring earlier released songs ‘Beautiful Day’ by Mike Swift, D-Coy, Alisson Shore, Kiyo, and Mark Beats, and ‘Atin Ang Gabi’ by Al James, Legit Misfitz, K24/7, and Calvin De Leon. (click here to listen to the full EP)


Allan Mitchell “Daddy A” Silonga, A&R Senior Manager of Def Jam Philippines, mentioned that Rekognize will be star-studded comprises with the new set of artists from all over the country. “I chose to look for raw talents, develop and mold them and have that chemistry and bond with each other until they ‘make it’ and have that superstar status and create monster hits. We look for artists that are creatively genuine, amazingly talented, world-class and have a great character and good working attitude, humble but confident, and can have a long-lasting and fruitful relationship together with our team,” Daddy A explains.


Here are some of the outstanding artists that we can expect to make an impact in the Hip-Hop and R&B community:


1. VVS Collective

Photo Courtesy of VVS Collective

A rap group consisting of four talented guys who write and produce their own songs. They’re best known for their melodic trap and mumble rap style. VVS Collective also takes the distinction of being the first act signed under the label.


2. Tiffany Lhei

Photo Courtesy of Tiffany Lhei

A 13-year-old rapper from Cavite who gives off a genuine swag and confidence with her varied rhyming styles.


3. SCYE

Photo Courtesy of SCYE

A lyrical rapper from Bulacan. With a growing collection of demos under his belt already, he caught the attention of Def Jam Philippines with his rhymes and intense, passionate delivery.


4. DonWilson

Photo Courtesy of DonWilson

A 20-year-old R&B singer-songwriter from Batangas whose music exudes sexuality and romance.


5. Eurieka

Photo Courtesy of Eurieka

A 17-year-old rapper and songwriter from Caloocan. With a combination of charm and innocence, he delivers impeccable rhymes and flows with a unique tone.


6. Tommie King

Photo Courtesy of Tommy King

A rapper and songwriter originally from Atlanta and currently based in Manila with a star quality that rivals that of local celebrities.


7. J-Nine

Photo Courtesy of J-Nine

A young R&B singer that exudes a similar vibe as Ariana Grande but has her own way of charming people with her looks and singing ability.


8. Fateeha

Photo Courtesy of Fateeha

A 17-year-old rapper and singer-songwriter with a fantastic attitude and superstar aura—a potential international star in the making.


9. JMara

Photo Courtesy of JMara

A rapper and singer-songwriter from Quezon who will surely stun the audience with his unique style and strong delivery and songwriting.




Their five-track EP is a promising start to the Def Jam Philippines era, with music that everyone can appreciate and relate to, bridging the generation gap. According to Daddy A, the aim of this project is to build a better Pinoy hip-hop community that cultivates culture and creativity, rather than to make music that everyone can only listen to while having rappers diss each other. This makes the Rekognize project more distinct and it’s evident in their EP.


“It will be huge and again will be centered in cultivating and promoting the hip-hop and R&B culture and community. It's gonna be a celebration of Pinoy pride, heart, and dignity,” Daddy A adds. REKOGNIZE showcases the hard-hitting beats and lyrical flow of a truly talented roster representing some of the Philippines’ top hip-hop talents. Just when we think we know everything about Pinoy Hip-hop culture, Def Jam Philippines brings the surprise of a lifetime.


Listen Now: https://defjamph.lnk.to/ep1rekognize/


Get to know more of Def Jam Philippines on their social media platforms:


Facebook: Def Jam Philippines

Instagram: @defjamphilippines

Twitter: @defjamPH

TikTok: @defjamphilippines

YouTube: Def Jam Philippines


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